Monster Health Food Company, an Australian made and family owned breakfast food brand, has today launched a new addition to their already extensive list of muesli products, Breakfast In A Bag. The pre-packaged breakfast bags come in 60-gram single servings, allowing for milk or yoghurt to be poured into package, addressing a nation-wide need for breakfast offerings that are easy to eat, portioned controlled and off the shelf.
Monster Health Food Company has identified a gap in a market where people are time-poor and are seeking a breakfast cereal that is convenient, tasty and healthy.
“The concept of breakfast on the go is certainly not a new concept in the Australian market,” says Kim Lauman, one half of the husband-and-wife team and owners of Monster Health Food Company. “The gap in the market was healthy, calorie controlled, easy to eat on the go breakfast that still tastes good – we have filled that gap and are extremely proud of that fact”.
With 20 years’ experience in the industry, including a loyal following for their wellknowngluten-free and nut-free varieties, the muesli-producing brand has overcome the challenge of delivering a healthy and nutritious single-serve breakfast with great taste. The secret behind their success is partly because of their drying method.
“We pride ourselves on being able to deliver muesli that is both low in fat and low in salt content”, says Kim. “While other brands are frying their muesli in oils to get the golden look, we are air drying our grains in golden syrup, making it healthier and tastier.”
Monster Health Food Company carries an extensive range, and are specialists in a range of ‘free from’ products, with gluten, dairy, soy, nut, preservative and wheat-free alternatives available, as well as being Halal and Kosher certified.
Breakfast In A Bag is currently available online at www.mhfco.com.au and in the following varieties:
Free & Lo
Contains pear. Gluten free, Wheat free, Dairy free, Soy free, Nut free, Preservative free and 97% Fat Free. Also Availablein 500g bags.
Free & Fruity
Contains cranberries, blueberries and strawberries. Gluten free, nut free, wheat free, dairy free, soy free preservative and free, 97% fat free. Also available in 500g bags.
Contains freeze-dried blueberries, strawberries & cranberries. Nut free, wheat free, dairy free, soy free, preservative free and 92% fat free. Also available in 600g bags.
Contains quinoa and papaya. Nut free. Also available in 700g bags.
High Fibre Muesli
More than 24% fruit and nuts. Low in salt. Also available in 700g bags.
Contains mango, macadamia, coconut, banana and pawpaw. Dairy free and 91% fat free. Also available in 700g bags.
Low GI, 40% less fat, 6 whole grains and nut free. Alsoavailable in 700g bags.
Breakfast In A Bag varieties range between $1.79 and $3 per bag.
With 2000 store locations Australia-wide, the Monster Health Food Co. range is available from Woolworths, Coles, Harris Farm Markets, Amway, Independents, and online at www.mhfco.com.au.
About Monster Health Food Company
Monster Health Food Company (MHFCo) is a family-run, 100% Australian made and owned company dedicated to delivering healthy breakfast foods. MHFCo has been providing Australians with breakfast mueslis for over twenty years and is focused on the delivery of high quality, nutritious cereal with a great taste. In 2011, MHFCo’s Sports and Hi-Fibre mueslis were amongst the top twenty ‘Best of All (Nutritional)Worlds’ list compiled by Choice Magazine. Supporting their pledge to produce healthy and transparent products, MHFCo has aligned with mobile applications GoScan and BUPA FoodSwitch. Consumers simply scan the barcode with either app to discover an open list of ingredients and nutrition ratings. Monster Health Food Company is a Sustainability Advantage Member and winner of the 2005 NSW State Government Environment award.
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